Lead Management

Marketing is an investment and it should be held accountable. While there are many ways to measure ROI, leads just happen to be a popular metric to gauge the effectiveness of your program, down to the individual tactics. However, capturing leads is only part of the formula—ensuring that it converts to a sale is the other, more critical, part. And being able to analyze why it didn't convert provides insight into how to allocate your marketing dollars. As such, it is critical to have a structured lead analysis and management process in place.

Companies of all sizes engage us for the following:

• CRM analysis, integration and support (Salesforce.com, Zoho, SalesNexus, etc)
• Marketing automation support and integration (Eloqua, Marketo & Silverpop)
• Lead definition
• Lead capture and categorization
• Lead evaluation and lead scoring
• Funnel management
• Lead to sales conversion
• Advanced reporting and custom dashboards